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What's the difference between Search
Engine Optimization (SEO) and Search
Engine Marketing (SEM)?
Search Engine Optimization:
(Excerpt from Wikipedia): Search engine optimization
is available as a stand-alone service or as a part of a larger
marketing campaign. Because SEO often requires making changes
to the source code of a site, it is often most effective when
incorporated into the initial development and design of a site,
leading to the use of the term "Search Engine Friendly" to
describe designs, menus, Content management systems and shopping
carts that can be optimized easily and effectively.
A range of strategies and techniques are employed in SEO, including
changes to a site's code (referred to as "on page factors")
and getting links from other sites (referred to as "off page
full Search Engine Optimization Wikipedia here
Search Engine Marketing:
(Excerpt from Wikipedia): In Internet marketing, search
engine marketing, or SEM, is a set of marketing methods to increase
the visibility of a website in search engine results pages (SERPs).
The three main methods of SEM are:
engine optimization attempts to improve
rankings for relevant keywords in search results by improving
a web site's structure and content
per click advertising uses sponsored search
engine listings to drive traffic to a web site. The advertiser
bids for search terms, and the search engine ranks ads
based on a competitive auction as well as other factors.
inclusion can provide a guarantee that the
website is included in the search engine's natural listings.
However, as of 2006 the leading search engine, Google,
does not offer this service.
full Search Engine Marketing Wikipedia here
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